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Be A Force of One – Personal Branding for Career Success

Introduction

Inside You lay all the talents needed to succeed in your Career and be a Force of One to compete and win. Your Personal Brand is the powerful, clear, positive idea that comes to mind whenever other people think of you. It is what you stand for- your values, actions that others associate with you. A great Personal Brand evokes three basic perceptions in the minds of your “target market”:

• You are different, superior and authentic
• You are relevant
• You are consistent

Course Objectives

This workshop aims to help you understand your uniqueness and build your own early/ mid career/ executive career/ reinvented career Personal Brand. At the end of the workshop, you will be able to:

• Discover your uniqueness
• Identify your own Personal Brand
• Learn strategies to establish and promote your own Personal Brand (using 7 P’s)
• Implement “Brand You” Action Plan

Course Outline

A. What is Personal Branding?
• Why build a Personal Brand?
• What are Selling, Marketing and Branding
• How Personal Branding Works?
• What is Brand Quotient (BQ)?

B. What is Your Brand?
• Establish Your Brand Identity
• Actualize Your Brand Identity
    * The Early Career Brand You
    * The Mid Career Brand You
    * The Executive Career Brand You
    * The Reinvented Career Brand You

C. Personal Brand Strategies using the 7Ps
• Product, Positioning, Placing, Pricing, People, Performance, Persona

D. Implementing Brand You
• Determine Your Personal Brand
    * Brand Assessment: What is your BQ now?
    * Goal Setting: What are your Personal and Professional goals?
    * Brand Objective: What do you want Your Personal Brand to accomplish?

• Model Your Personal Brand
    * Select your target market
    * Choose your Specialization
    * Write your Positioning and Personal Branding Statement (PBS)

• Launch Your Personal Brand
    * Personal Brain Tattoo Tool Kits
        - Tool Kit 1: For Individuals Employed by A Company
        - Tool Kit 2: For the Self-Employed
    * Budget
    * Action Plan/ Marketing Timetable

Special Features
A free career instrument personal profile and report will be given to each participant. Coaching will be rendered before and after the workshop for the purpose of profile interpretation and follow-up on participants’ action plan.

Trainer(s)

Mr Ng, Boon Hwang

Boon Hwang is currently the Advisor, Career & Attachment Office at Nanyang Technological University. His achievements in NTU have been the starting up of this office, to plan, manage and successfully place around three thousand students to more than 500 companies local and overseas for practical training each year.

He put in place the first Career Centre for NTU five years ago. He was also instrumental in the bringing in and setting up of the first in Asia, Assessment Centre, in an institute of higher learning. With his passion for talent matching, he has introduced to NTU numerous career hardware and software to manage the supply of talents to industry and business. He is certified in Harrison, Emergenetics, Caliper, Worklife & DiSC career profiling tools.

He conducted lectures and workshops on Career Management, Resumes, Interviewing Skills, Personal Branding and coached graduating students and the public in career management strategies.

His career span eight years in the Republic of Singapore Air Force in engineering and command positions, six years in industry, three years as Plant Manager in Intersil and three as Chief Industrial Engineer at Philips, and the rest at NTU. He has keen interest in talent development and management as well as personal branding.

Who Should Attend

Any individual who wants to understand the dynamics of personal branding and how to leverage this understanding to manage his career more successfully in the company. It will be very useful for individuals who are starting on new challenges or managing career transitions. It is also targeted at entrepreneurs and those who are managing their own companies.

Course Details

Date:

20 to 21 August 2009

Time:

9:00am to 5:00pm

Venue:

NTU@one-north campus, Executive Centre

Closing Date:

6 August 2009

Fee:

Standard: SGD$690 Alumni: SGD$552 Group (3 & Above): SGD$621

Registration fees inclusive of:

Course materials
Light refreshments
Lunch
Complimentary parking (1 entry/day) - applicable at NTU@one-north campus only.
Prevailing GST

Online Registration

>> CLICK HERE to Register Online

Methods of Payment

1. Credit Card (Visa and Mastercard only)

2. Cheque made payable to Nanyang Technological University

3. Invoice to Company (for Company Sponsored Participants)

4. E-invoice (for Government Organizations)

Cancellation & Refund Policy

Written notification to cce@ntu.edu.sg or fax: (+65) 6774 2911 at least 10 days before course commencement	No cancellation charges (Full refund)
Written notification within 4 – 9 days before course commencement	50% of course fees (50% refund)
Written notification within 3 days before course commencement	100% of course fees (No refund)